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Honey

Foster a stronger relationship between young adults and their far-away parents

Project Overview

Honey is a school project for Social Lab & Leadership by Design course at CCA. Based on common interest and concerns on supporting ageing parents and family relationship building, we foster a team of four to explore this societal challenge, understanding what they are currently facing, and create design solutions around it.

Team

Sunny Babbar
Nicole Wang
Jingyi Wu
Mona Li

Duration

8 Month
(Spring 2019)

Skills

Design Research
Ideation
UI/UX Design
Prototyping
User Testing
Motion Design

My Role

Researcher
Survey design
Visual design
Motion design
User testing

Background

"The Routine Task"

Most of the young adults are living away from their parents, but the conversations between parents and children are more likely to be a "routine task" rather than a meaningful interaction.

In fact, among the 50 million young adults(18-34) living far away from their parents in America, 38% of them reported they lack meaningful conversation with their parent. These unsatisfying conversations lead to misunderstandings, anxiety, and feelings of loneliness on both sides.

Design Solution

How Could HONEY Help?

Honey is an application that empowers young adults to have a more meaningful conversation with their far-away parents by generating conversation topics related to both parties. It results in emotional well being, mutual understanding, and stronger relationship.

Create Profiles

To provide more targeted and customized topics for young adults, Honey requires them to link their social media and insert some basic demographics, hobbies, and other information about their parents.

Weekly Topic List

Each week, Honey will provide a topic list containing 3 categories.​​

About my life: generated from the user's social media/album/in-App posts to help remind them about what happened during this week.​​

About my parents: generated according to the parents’  profile to provide more interesting topics to discuss with them.​​

In-depth topics: some topics to start a deeper conversation with parents and get to understand each other better.

"Cheat Sheet"

While calling your parents, user can open honey and use it as a cheat sheet and refer to the topics listed.

By sliding it to the right side or press the checkbox, the user can easily mark the topics they covered in the conversation. Or they can slide left to save the interesting topics for next week.

Survey

In order to know more about the conversation, Honey will prompt the user a survey after they finish the conversation and ask some quick questions.​

All the data will be saved in the Honey system and help to generate an either broader or deeper range of topics for the next conversation.

Research

Research Overlook

In order to find the issues arising in their conversations, we conducted both qualitative interviews and quantitative surveys. By working together with colleges and women's federations, we identified areas of need for potential users.

12

Interview
(including 6 young adults
and 6 parents)

2

Rounds of Quantitative Survey

1130

Survey Answers

2

Rounds of Synthesis

Research

What's happening in here?

According to the research, the current communications between young adults and their parents have 3 basic problems.

Topics covered in the
conversation are repetitive.

We usually talk about what happened in school or the articles my mom sends me.

Health is what they always mention.

She(Mom) keeps asking me about dating or boyfriends, which I really try to avoid.

The conversation is unbalanced
and dominated by one side

My mom talks a lot, so most of the time I just spend the time on the phone listening to her.

They seldom share what’s happening in their lives, instead, they want to know all about me.

Long-distance barriers make it harder to
resonate and show empathy

I don't know what is happening with them, let alone the things they are trying to hide.

I rely on my sister to look after them. She will tell me whether my parents are OK.

At the same time, we initially think the inadequacy in communication will have a more negative impact on parents rather than children, but through our research, we found that children are also suffering from a sense of guilt and regret, especially when their parents are no longer in good health. There is a growing eagerness to improve the relationship through communication and cherish each talk they have.

I should have spent more time and energy with them. If we could talk more with them, I know things would have been totally different.

Before my mom got cancer, I thought she would be healthy forever...

I want the talk to be more in-depth and honest. To tell them things that I used to think “unnecessary.“

I should have been more patient with them.

Research

Insights and Opportunities

Reinventing New Reality

After the inevitable separation with children, Parents start to rebuild their mindsets of how they allocate time in their lives and lean towards new lifestyles which they also want to share with their children.

Empathy, but how?

Young adults feel more empathy with parents as they grew up. However, they don’t know how to express or respond to it considering the long-distance between them and their parents.

Before Sudden Change

Young adults want to spend more time with their parents and make use of each opportunity before some sudden changes happen in their parents’ health.

Ideation

Ideation: Trial and Error

Brainstorm

We start our design on the adult children side as they feel motivated to improve the relationship and also are savvier with technology.​

We conducted two rounds of brainstorming and came up with 20+ different ideas, ranging from physical objects, smart home devices, AR/VR supporters and mobile/website platforms. After dot voting and testing with the users, we chose several ideas to move forward with.

Educational Website? No.

The initial solution was an educational website for both young adults and their parents to share their concerns and gain skills/information to improve communication. But according to the Feedback, the website is lack of interaction and passive.

I don't think I am going to rely on a website to answer my concerns.

Highlight video? Maybe Not.

The second solution was a highlight video automatically generated from your social media posts and album photos to keep parents updated on your life. But during the user testing, we heard users saying this may have a negative impact on communication.

I might rely on it too much and not speak to my parents directly at all.

Prototype

Empower the Young Adult

The "Aha Moment"

During discussion, we realized it's not about us to tell them the ways to better communicate but to empower the young adult themselves to start talking and sharing with their parents.  So we came to our final design solution: a topic generator to help provide topics that improve the richness and meaningfulness of the conversation.

Rapid Prototype & Iterations

We went through a rapid prototype and 10 rounds of iterations with 16 different testers before we reached our final design. (Thank you Peet's Coffee!)

Information Architecture

How are Topics Generated and Evolved?

Visual Iterations

Focus on communication,
not the application

For the visual part, the first few iterations we focused on making it more fun and visually appealing by adding pictures. But through user testing, we realized people need to focus more on communication with their parents, not on the application. Indeed we need to make the App super clean and minimize the distraction.

Feedback

Maria Giudice

Founder, Design Leader, Coach, Educator, and Co-author of Rise of the DEO

"You guys have very positive energy! I would certainly use it cause I have a similar conversation with my mother, so I feel like it's an original idea and I give you prompts on it."

Next Steps:
From School Project to Actual Business

As we were doing user testing, 13 out of 16 people in the testing group said they would download Honey if it were available in the App store, that gives us confidence in pushing this project to a real business.​

In order to take a step further, we discussed the business model, milestones and metrics around this project.

For the next steps:​

1. Form a project team with engineers and marketing experts.
2. Contact the school board and launch a 3-month beta test, including 500 incoming CCA students.
3. Get the metrics and sell the service package to other big IT companies, caregiving organizations, and universities in America.

What I learned from this project:

1. Cutting off unnecessary designs is harder than building them up. It's possible that we will receive contradictory feedbacks, As designers,  we need to think throughout and make our own decision.​

2. Everyone has their strength and weakness. Assigning work according to each team member's strength will increase the efficiency drastically.

3. Sometimes the feedback we collected could be contradicting to each other, but being aware of the design goal will help to make wiser decisions.

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